PR & communications strategy
Campaign concepts, message architecture, audience segmentation and visibility planning.
Fexhri Selami
Creative Director
& PR Strategist
Campaigns · Creative Production · Event ManagementExplore profile Independent creative leadership · Western Balkans
Ideas with direction.
Delivery with purpose.
Profile / 01
I connect strategy, creativity and delivery.
As Creative Director at ZIP Institute, I create and implement brands, shape campaigns, direct production and organize events. I work with NGOs, international organizations, donor-funded projects, institutions and companies that need one accountable creative lead.
Capabilities / 02
What I lead
Creative direction
Brand creation and implementation across digital, print and physical environments.
Creative production
Publications, campaign assets, supplier briefs and quality control from concept to delivery.
Event management
Conference identity, promotion, procurement, suppliers and onsite operations.
Selected work / 03
Strategy made visible
01Creative direction · Event production · Brand experience
Macedonian Energy Forum
Creative and operational direction of the forum across digital campaigns, publications, stage and venue branding, delegate experience, suppliers and onsite production.
02Creative direction · Communications · Digital presence
ZIP Institute
Long-term creative direction since the institute’s founding, stewarding its visual identity across social media, event promotion, video reporting, institutional and business materials, and ongoing website management.
03Civic engagement · Visual communications
Climate Assembly of Skopje
A coherent communication system for publications, participant materials and public dialogue.
04Brand development · Rural initiative
Agro Youth Cooperative
A locally rooted identity expressing cooperation, agriculture and shared growth.
05Brand implementation · Creative production
OXY
Creative direction and coordinated brand implementation across audience-facing materials.
06Campaign strategy · Women’s leadership
SheLeads
Campaign communications shaped to give a clear, confident voice to women’s leadership.
07Event identity · Cultural production
Bojane Grape Festival
A public-facing festival identity supported by coordinated communication and event delivery.
08
Editorial direction · Information design
Reports & Publications
Clear, credible publications that organize complex institutional content for public audiences.
09
PR strategy · Public engagement
NGO & Civic Campaigns
Integrated campaign concepts, visual systems and production for civic and donor-funded work.
Approach / 04
One creative lead.
The complete picture.
ThinkResearch, audiences, positioning and communication strategy.
CreateConcepts, identities, campaigns, publications and content systems.
DeliverProduction, procurement, suppliers, logistics and onsite execution.